“He gave me more than guitar lessons, he taught me that love is important,” Alberto recalled. One day he received the last guitar lesson from Maestro De La Fuente and the next day the professor passed away. “He gave me no option but to do it,” Alberto said. One day his guitar teacher Arfilofio De La Fuente told him, “Alberto, it’s time for you to put fire in your guitar, if you cannot put fire in your guitar then its time for you to throw your guitar to the fire”. Imagine learning to play at 6 years of age, by the age of 12 a consummated guitarist. According to him, the reason as to why he has been very successful is because he is always happy. He recorded many records in Argentina and toured his country many times over.īeing a musician does not represent a challenge for him, like he says, “I love music”. Soon after he formed his own group and that’s when he became Bingo Reyna, his stage name that brought him to the United States. “We became the number one band in Argentina,” he stated. He went on to say that at the age of fourteen he began to play Rock & Roll with “Jackie and los Ciclones”. “At one point, I was one of them,” he said. He said that in order to make it in the music business you had to be one of the best ten players in the world. In addition to the foundation, Alberto continues to manage Hermes Music, which today is the largest musical instrument wholesaler in the country of Mexico.Īlberto’s education in Argentina was mostly music especially acoustic classical guitar. The extent of his devotion to these children was not made clear until Alberto established the Hermes Music Foundation in 2006 and outlined the many projects he and the foundation were involved with over the years. “I also opened a distribution center in Mexico City and in this very large city I became the exclusive distributor for the most important brands of the industry,” he said.Īlberto’s goal was always to serve music makers with quality products and service and in the background he set aside some of his profit to serve underprivileged children in both the US and Mexico. After opening shop in McAllen Brownsville, San Antonio and Laredo followed. With that philosophy of service and respect Hermes Music started to taste success. He pointed out that customers in México began to find out that he cared for them, consequently the word started to spread and suddenly a sea of musicians became customers of Hermes Music. He went on to say, “If my customer bought instruments from me in the United States and then had a problem with the equipment then the warranties and service would be taken care of in México and this was the success of the business.” As soon as he was able, he opened a small service center in Mexico City. I rented the place and opened Hermes Music in 1982 and started the business with only one employee,” he said. I had heard that this business had problems, later they closed. “I came to a place of business called Omega Music. The same scenario was the routine for many musicians from Mexico. When he called to claim the warranty he was informed that he had to bring the equipment back to McAllen the local store was to return the equipment to the manufacturer, and he must wait about a week and return to McAllen to pick up the equipment.įor Alberto this was a horrifying story, if the amplifiers were not fixed immediately he was not able to perform. He had bought amplifiers that turned bad when he was 2000 kilometers away from the Valley. Alberto came to the United States for the first time to buy musical instruments and equipment for his own use. They have two sons, Luis Alberto 24, and Jordan Alexis, 20. He is married to Carmen, originally from Tampico, Mexico. Alberto was born in Argentina to Jose Kreimerman from Romania and Sara from Turkey.
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