With all that being said, I have actually used a card sorting tool to facilitate a large remote subject matter expert group discussion to group (code) qualitative survey responses. It can be done by one user or a group of them. It's about the group discussion and understanding.Ĭard sort is typically a user research method that helps a usability professional better understand what information they see as related, why, and what they call their groups to build a better organization and navigation. with the real purpose of getting teams branstorming and synthesizng information to determine major themes, develop common understanding, determine priority, etc. The big difference is that each is used in different contexts and the actual words mean different things.Īffinity is largely used for organizing research, issues, ideas, etc. Session I would tend to use that with my design team.Īt the heart, they are similiar processes and even get to a similiar end state of organized and labeled information. People who will be users of the site, in an affinity diagramming Theĭifference is with a card sort…and they’ve just come out of history inĭifferent ways… in a card sort I would do that with external people or Getting little pieces of stuff and assembling them into bigger. So, you know, at the core they’re the same because they’re about There's someone who can explain it, much better than me: So, we end up using Affinity Map sessions with internal teams more often, due to the discuss element of it, and Card Sorting more with the users.īUT, nothing stops you to use Affinity Map sessions with the users.Įvaluate your users, do you think you will get useful information allowing them a more open to discussing session? Go with Affinity Maps.Īre they introvert? Hard to think out loud? Go with Card Sorting.īottom line, they have nuances, but they have the same goal at end. While discussions do naturally occur during Card Sorting sessions, and you can even take notes on that, it's NOT their main purpose. There's no substantial difference between those two methods.Īffinity Map Sessions have two main goals:Ĭard Sorting Sessions have one main goal: A closed card sort works best when you are working with a pre-defined set of categories, and you want to learn how users sort content items into each category. In Closed Card Sorting, participants are asked to sort topics from content within your website into pre-defined categories. Use an open card sort to learn how users group content and the terms or labels they give each category. In this participants are asked to organize topics from content within your website into groups that make sense to them and then name each group they created in a way that they feel accurately describes the content. Both Affinity Diagramming and Card Sorting are used for Product Planning & Information architecture.Īffinity Diagramming - this is done with a group which you have to present your guiding question and people will write their opinions on information on sticky and paste on the whiteboard or wall, then collect all ideas you ask that group make the set of the ideas which make more sense to them.Ĭard Sorting - There are two types of card sorting:
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