![]() The pivotal role of MTV News at the turn of the millennium was perfectly captured in a deepfake promotional video for the nostalgic Showtime drama “ Yellowjackets,” in which Loder - appearing eerily like he did circa 1996 - updated viewers on the mysterious disappearance of a plane carrying a high school soccer team. “Imagine you have no Snapchat, no Twitter, no Facebook and that you were just as interested in music and pop culture as young people have always been and wanted a place that was a one-stop shop for that kind of news and information, but also politics and social issues, that didn’t patronize or talk down to you,” said John Norris, who served as a correspondent for nearly two decades, from 1990 to 2008. ![]() ![]() If you were under the age of 25 in 1994, you likely heard the news of Kurt Cobain’s death from that other Kurt - Loder - rather than Tom Brokaw or Peter Jennings. The signature sounds, heard dozens of times a day on the network beginning in the ‘80s, meant that information viewers cared about - like, say, George Michael tour dates - was imminent (along with the slogan, “You hear it first.”)Īt a time when there was little access to the internet and no such thing as social media, MTV News was the go-to source for young people on everything from Axl Rose’s latest brush with the law to political efforts to thwart gun violence. Long before they were familiar with the ping of an incoming text or the screech of a dial-up modem, Gen X-ers and older millennials learned to anticipate the whirring satellite and clacking typewriter keys that opened every MTV News brief.
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